Blog

Writing copy: 12 essential tips
,

Persuasive Copywriting: 12 Tips for Success

  If I could turn back time, I’d ping this list to a certain fresh-faced copywriter who started out almost 20 years ago. Some of the points are pretty well established and all over the internet in a chorus of retweets. Others…
Marketing Cornwall with great food – scones with jam and cream
,

Marketing Cornwall: 8 Trends for Tourism Operators

The finest beaches in the UK. The most dramatic coastlines. Hauntingly beautiful engine houses. Oh, and did anyone mention The Poldark Factor? With all of our county’s natural assets, it’s tempting to think that marketing Cornwall…
professional copywriter briefs – how to create yours
,

How to Brief a Professional Copywriter

So you need help from a professional copywriter. But how exactly do you describe what you want? In other words, how do you get them to truly understand your brand? And transform that list of key selling points into a campaign that whispers…
catchy headlines newspaper
,

10 Rules for Writing Catchy Headlines

The catchy headline Way back in 1998, my editor asked me to write a coverline promoting The Lost World: Jurassic Park. The cover shot featured Jeff Goldblum looking out of sorts. Meanwhile, a pair of hungry-looking dinosaurs loomed. I…
copywriter cornwall st Michael’s mount
,

Copywriter Cornwall – 5 Reasons to Work with Coast Copywriting

Hands up who wants to spend their evenings and weekends blogging and writing content for their business website?   No, it’s not top of many people’s list. But doing that essential marketing in your down time can seem like the only…
Copywriting_Tips_Tone_of_Voice_Cat_Talking
,

Copywriting Tips – How to Create a Tone of Voice Customers Will Love

Tone of voice – elusive, essential Read a list of copywriting tips and you'll usually come across some or all of the following: organise your material focus on benefits, not features keep sentences short imagine you're writing…
creative copywriter – let’s be less passionate and engaged
,

Creative Copywriter Tips – Get Less Passionate and Engaged

Or 5 words and phrases to use with caution ‘Never use a metaphor, simile, or other figure of speech which you are used to seeing in print,’ said George Orwell. Oh, wouldn’t the world be a better place if we could all follow that…
Copywriter_Tips_Real_Internal_Comms_Bullshit Picture
,

Why honesty is the best internal communications plan

  Meet the shiny, happy people Imagine a world where hassled, tired workers are replaced by shiny people grinning at customers. Yes, it’s an employer’s wet dream. And too often it’s the world presented in staff magazines.   There’s…
Copywriter, internal communications copywriting, proofreader, martin philp, martin philp copywriter, copywriting
,

IoIC Award is The Smell of Success for Coast Copywriting

Marketing Awards and the New Fragrant Me Three years ago, if you’d questioned me about the merits of perfumes and aftershaves I’d have looked at you like you were insane. Why are you asking me about smelly coloured liquids people dab…
,

Copywriting Tips For Small Businesses #6

#6 Tone of Voice The way you speak to your customers is perhaps the most important piece of branding you'll do. Should you adopt a friendly, casual tone? Or does a little distance and formality better reflect the services you offer? A…
,

Copywriting Tips for Small Businesses #5.5

Copywriting Bad 'Uns.   A massive thank you to the people who sent me some examples of 'underperforming' copy, following my request on the Coast Copywriting Facebook page. (Please Like etc etc) In fact, I've received so many I'm…
,

Copywriting Tips for Small Businesses #5

Punctuate Properly. What have commas and apostrophes got to do with your business? More than you might imagine. A customer's first impression of your business might well be from your copy. Any mistakes in your advertising send out…
,

Copywriting Tips for Small Businesses #4

Be Brief. 'Vigorous writing is concise.' This is a quote from a classic book about writing, The Elements of Style by Strunk and White. And it's something every small business owner who writes their own copy should bear in mind. Your…
,

Copywriting Tips for Small Businesses #3

Be Clear. Clarity is everything in copywriting. Keep your messages simple and people will probably stay with you. Mix your messages and they won't hang around to find out what you're trying to say. Three words worth remembering – stay…
,

Copywriting Tips for Small Businesses #2

Focus on Benefits, not Features. A wig is made from artificial or man-made fibres. That's a feature. A wig covers your bald head. It also gives you the confidence to approach attractive women and tell them they've pulled. These…
Copywriting for small businesses tip 1 – Image of Shahan Hair Tonic.
,

Copywriting for Small Businesses Tip #1

  Be Honest. Honest advertising? Cynics might think that's a contradiction in terms, and quite often they're right. But good advertising not only puts a business in the best possible light, it also remains credible in the eyes of…
Affordable Copywriting Rates from Martin Philp at Coast Copywriting
,

How much do you charge?

Freelance Copywriter Rates from Coast Copywriting   Know how much the job costs – before we start How much does it cost? It’s a question that deserves a clear, upfront answer and I will provide you with a free written quote that…
Affordable Copywriting Rates from Martin Philp at Coast Copywriting

Are you the right copywriter for my creative agency?

Work with a professional copywriter who has over ten years of experience freelancing for agencies. And one who delivers persuasive, creative copy, on brief and on time.   I've worked for some of the UK's leading creative agencies, including…
Affordable Copywriting Rates from Martin Philp at Coast Copywriting
,

Are you the right copywriter for my business?

Work with a copywriter who will help you locate your key benefits and core audience – and then write compelling messages to attract customers If you're planning a website or print campaign, it can be hard to know where to start. My professional…
Affordable Copywriting Rates from Martin Philp at Coast Copywriting
,

Do you write SEO web copy?

As a freelance SEO copywriter, I deliver concise, benefit-led web copy that is search engine optimised, to help attract the right traffic to your site.     What is search engine optimisation? Relevant keywords Google search results…
Affordable Copywriting Rates from Martin Philp at Coast Copywriting
,

Professional Editing Services

My professional editing and web copy editing services can transform your words into clear, convincing messages that speak to customers. For some people, it’s cost-effective to write their own copy and then get me to sharpen it. As a professional…
Affordable Copywriting Rates from Martin Philp at Coast Copywriting
,

What about the workflow?

I work in a clear, upfront and structured way. Before I begin, we'll agree on a brief, the workflow, and the final delivery of your project. Copywriting – the workflow As a freelance professional copywriter,  I keep to schedules and deadlines…
Affordable Copywriting Rates from Martin Philp at Coast Copywriting

I need a full publishing package

I can help you create a website, booklet or magazine to the highest industry standards If you have a larger project, I can assemble a talented team who can help from initial conception all the way through to finished project. This can include: copywriters editors web…
Affordable Copywriting Rates from Martin Philp at Coast Copywriting

I want to find out more

Call Martin on 07414 865222, email martin@coastcopywriting.com or fill out my professional copywriting services contact form.   For: copywriting SEO copywriting services web copy editing and copy editing web content writing business…