Employee communication strategy – The Perfume Shop
I am the managing editor and writer of The Nose newsletter, a highly successful employee communication strategy for The Perfume Shop.
My work involves conceptualising and flatplanning each issue, interviewing staff, writing all copy, fitting copy to layout and providing the final proofread before the magazine goes to press and is published online.
This sample is a news item, written in the voice of the MD about plans for the year ahead.
The magazine is highly popular with staff and considered a leading corporate communications strategy among senior management. It has won numerous industry awards from the Institute of Internal Communications, The Content Marketing Association and the MarComms.
Says The Perfume Shop’s HR director Michelle Fellows, ‘The tone of voice captures our personality perfectly and the continued response to the magazine is fantastic.’