Corporate Communication Strategy for The Perfume Shop.
I am the managing editor and writer of The Nose newsletter, a highly successful internal comms corporate communication strategy for The Perfume Shop.
My work involves conceptualising and flatplanning each issue, interviewing staff, writing all copy, fitting copy to layout and providing the final proofread before the magazine goes to press and is published online.
This sample looks at selling scent to festival goers and is written in the light, slightly tongue-in-cheek style much praised by readers and the management team.
The magazine is highly popular with staff and considered a leading corporate communications strategy among senior management. It has won numerous industry awards from the Institute of Internal Communications, The Content Marketing Association and the MarComms.