Online content writing for Tesco Bank pet insurance blog.

Tesco Bank asked me to produce a content strategy and then write up to 12 blog and newsletter posts on a quarterly basis, for its pet insurance customers. My online content writing strategy involved:

  • analysing search volume for pet-related topics
  • creating a strong editorial focus for this ongoing project, by creating regular, familiar strands for readers – for instance A Day in the Life of a… Pet Groomer/ Pet Photographer etc, or A Cat Owner’s Guide to Fleas/Vaccinations/Hunting etc
  • writing blog posts in a light but informative style, following Tesco’s style guidelines.

This sample was a post about why pets make us happy, based on research and an interview with a pet behaviourist.

Find out more about my content writer services. Take a look at my copywriter portfolio examples. Or see all my freelance copywriter services.

Online Content Writing and freelance content strategist example – Tesco Bank pet insurance campaign