Online content writing for Tesco Bank pet insurance blog.
Tesco Bank asked me to produce a content strategy and then write up to 12 blog and newsletter posts on a quarterly basis, for its pet insurance customers. My online content writing strategy involved:
analysing search volume for pet-related topics
creating a strong editorial focus for this ongoing project, by creating regular, familiar strands for readers – for instance A Day in the Life of a… Pet Groomer/ Pet Photographer etc, or A Cat Owner’s Guide to Fleas/Vaccinations/Hunting etc
writing blog posts in a light but informative style, following Tesco’s style guidelines.
This sample was a post about why pets make us happy, based on research and an interview with a pet behaviourist.